A perpetual work in progress.
Transformation Design uses the design process to solve problems – in our case – brand problems. With an advertising agency you get advertising – that’s always the answer. But we contend there are more effective ways to help companies solve branding issues and growth problems. When an ad campaign just isn’t enough, we can help. Here’s how.
Our process starts upstream of the typical agency engagement, beginning with the problem. Oftentimes, we help clients discover that the problem they thought they had isn’t the real problem. Instead, the problem may be something much more than they ever expected – more simple or more complex, more technical or more human, more rational or more emotional. The problem is the whole point – the point where true opportunity lives.
INSIGHT
- research and investigation
- intelligence & learning
- performance tracking
- customer / user insight
- multicultural studies
If you identify the right problems, the right solutions follow. Solutions that satisfy customers’ unmet needs and differentiate clients’ brands. Doing this well requires an interdisciplinary approach and dynamic capabilities.
INNOVATION
- brand strategy
- design strategy
- business innovation
- user experience design
- participatory design
- account planning
IMPLEMENTATION
- creative services
- interactive development
- production
- translation / transcreation
Too many brilliant ideas go to waste simply because someone forgot to include the rest of us in the plan. To make sure our solutions stick, we work with clients as creative and co-creative partners in change. This step usually means the difference between short-lived gains and sustainable success – incremental improvement and exponential growth.
INTEGRATION
- internal training
- team/channel alignment
- employee engagement
- corporate communications
- facilitation
