LG

LG markets the only smart TV with the intuitive webOS interface. Inspired by LG’s principle “simple is smarter,” Sandbox redefined the “OS” in webOS as “Obviously Simple.” At the same time, we elevated Bean Bird, an LG character from the webOS onscreen tutorial, to the role of in-store mascot. In his new role, Bean Bird helps LG visually communicate the fun, simple ease of webOS.

LG Campaign
Print Campaign
LG Campaign
LG Campaign
Storefront Takeover
LG Campaign
Transit Advertising
LG Campaign
Outdoor Advertising
LG Campaign
Apparel Design
LG Campaign
Microsite Design