Happy Bottoms

Happy Bottoms, a Kansas City–based diaper bank charity, asked Sandbox to help drum up donations during Diaper Need Awareness week. In addition to the primary ask, they also wanted to gain awareness for their brand throughout the community. We took the direct approach and brought our thinking straight to the source by creating the “potty mouth” campaign. The goal of this approach was to engage people when, and where, they were most likely thinking about sanitary unpleasantries.

Happy Bottoms
Print Advertising Campaign
Happy Bottoms
Guerilla Marketing
Happy Bottoms
Poster Campaign
Happy Bottoms
Social Media
Happy Bottoms
Guerilla Marketing