When shoppers feel a genuine emotional connection with a brand, it drives consideration, purchase and recommendation. At Two West, we use our specialized expertise to forge real and meaningful bonds between brands and consumers.
In-store marketing is more than great signage. It's the whole experience of shopping — from what makes a store window first catch a shopper's eye, to the way it feels to walk out with that shopping bag. We do it all, including environmental design, sales associate training, branded media networks and more, and it all helps transform a location into an experience. Even waiting in line can become part of the joy.
We do digital. On any kind of screen from pocket-sized smartphones to colossal signs in Times Square, when we add motion to a limited space, we add the limitless dimension of time. It lets us unfold a story to engage — and interact with — a mesmerized audience.
Even a national chain needs to connect with consumers in stores' local areas. Tailoring a store experience to a region, city or neighborhood — while leveraging the brand's equity — is a specialty of ours. From our COMPASS intelligent consumer insights tool to field activation and turnkey retailer Web kits, we have the expertise and proprietary technology to help you communicate with impact at a local level.
Something happens when you reach consumers with your message on the air. They tune in. We offer full broadcast production services including TV and radio, as well as original music composition, 3D animation, in-store and online video demos, and more.
Your brand isn't just a label on your product. It is your product. We'll help make your brand a name people want to say and recommend, a package they can't resist picking up, a story, an emotional response, a familiar landmark, a fond memory — something worth sharing and talking about. Our services include identity, naming, strategy and positioning, advertising, collateral, websites and more.
We begin with scanning the waters for opportunity. The insights from clients and shoppers guide us.
Armed with insights, we form an unstoppable strategic idea.
We turn momentum into activation through significant, surprising and spectacular moments.
Times change. Markets change. Two West evolves. We think ahead — embracing new technologies and new methodologies to give our clients a competitive edge.
At Two West, we choose the simple solution over the complicated. Clear communications, concise strategies and singular goals produce the greatest value.
Maximize potential. Multiply results. At Two West, we strive to create synergy through positive, productive relationships with our coworkers, clients and communities.
Two West plays it smart and plays to win. Everything we do starts with a plan. A plan that solves the problem — efficiently, effectively and ingeniously.
Mix action and accountability and you've got initiative. No matter the task, we use unbreakable focus and relentless effort, giving our best in everything we do.
In the world of retail marketing, there lies a vast sea of sameness. To break the surface, you have to make waves. We believe emotions are energy. They can power decisions and compel action. They drive the machinery of retail commerce. And currents of emotion can be channeled to generate a powerful wave of retail momentum, compelling shoppers to purchase. What begins as a ripple, when a shopper encounters the brand, swells through the entire customer journey, from awareness to activation to advocacy.
Ethan's background sounds like the secret identity of a superhero. The son of a Zen meditation master and a fire-baton twirling majorette, Ethan studied kyudo (Japanese archery) as a kid and now practices German longsword fighting. He founded Two West in 1997, ahead of the digital curve, and has worked with several Fortune 1000 and Forbes 500 clients, including H&R Block, Hallmark, Holiday Inn, Honda, LG, MillerCoors and Sprint.
Under his leadership Two West rose to Inc. magazine's top 100 inner-city company list, and the agency has been listed among Kansas City's 100 fastest growing companies for six consecutive years. When he's not developing deep engagement strategies or serving on the board of directors for DeLaSalle Education Center and Kansas City Public Television, you can find Ethan crouching on Two West's rooftop in a cape and a mask, scanning the skyline for clients in need of a hero.
If not for a fork in the road, you might have elected Lou to congress. Despite early aspirations for a career in politics, her path ultimately led her to make a difference in another way, as a development officer for national and international nonprofits.
Lou's background includes training in anthropology, sociology and qualitative research methodologies. In other words, she has profound insight into what motivates people, what makes them tick, and what makes them want to buy, give and advocate. She is a skilled trendspotter and an expert on retail point-of-sale and point-of-wait strategies. She's worked with such brands such as the American Heart Association, MillerCoors, H&R Block, Belkin and many more. In a way, it's a shame Lou didn't go into politics. As a Certified Change Management Practitioner, she has expertise that is badly needed in Washington. But at Two West, we feel very fortunate she chose the path that led to us instead.
Originally a marine biology major in college, Steve traded his love of cephalopods and jellyfish for his other true passion – writing.
Steve's work has been featured in the CLIO, Archive, National ADDYS, Radio Mercury Finalist, New York Festivals, London International Awards, Telly, Print, Adweek's Best Spots, Mobius and the Super Bowl. His diverse account experience is also an impressive mix having led and created work for American Airlines, Bank of America, Blue Bunny Ice Cream, Casey's General Stores, Citgo, Coleman, GTE, JC Penney, LG, Long John Silvers, Make a Wish Foundation, Marmot, Missouri Lottery, Paramount Theme Parks, Payless ShoeSource, Quaker State, Rawlings, Sonic, Sporting Kansas City, Sprint, Subaru, Weight Watchers, Yoplait and more.
When he's not cranking at the office, you'll find Steve playing drums in two local bands, hanging with his family, or dropping a hook in his favorite fishing hole.
"We adore chaos because we love to produce order." Sharla's favorite quote, from M.C. Escher, fits her so well she could have said it herself. She excels at leading her team of motion graphics experts to create stunningly beautiful order from chaos, every day.
Since starting her advertising career as a front desk assistant, Sharla has worked her way up the agency ladder — rung by hard-earned rung — along the way creating order for brands including Blue Bunny Ice Cream, Build-a-Bear, Citgo, The Coffee Bean, Edward Jones, Fort Dodge Animal Health, Hallmark, Kansas Lottery, LG, Lee, Missouri Lottery, Payless, The Roasterie, Sonic, Sprint, State Farm, Susan G. Komen, Time Warner Cable and UMB.
Mark has always been ahead of the technological curve. For example, he created one of the first ecommerce stores back in 1992. In case you don't recall that far back or perhaps hadn't been born yet, 1992 was the year pictures first appeared on the Internet.
At Two West, Mark leads his digital team in creating websites and mobile apps for Sprint, LG, The Roasterie and other clients. As a director for H&R Block, Mark supported 16 business units and managed about four thousand web pages. At Lee Jeans, he turned an underperforming website into an award-winning and highly profitable sales channel. Lee's revenue increased by more than 750 percent in just two years, and attitudes toward selling jeans online underwent a dramatic reversal at the company. For Mark, no job is too big, no goal is too high, and no high-tech business idea is too far out.
“Fortune favors the bold,” and Brooke is loaded with digital marketing success. Her fearless drive propelled her from social media intern at her alma mater to Director of Digital Influence at Two West. Along the way, she elevated the online impact of brands including Hill's Pet Nutrition, Blue Cross and Blue Shield, SAP, Assurant, American Century Investments, Quiznos, Dairy Queen, and Big Lots.
A believer in collaboration, Brooke shared her wealth of digital engagement knowledge at the Blue Cross and Blue Shield Western Operations Conference and as a panelist for the Social Media Club of Kansas City and Kansas City Interactive Marketing Association. When she’s not helping our clients improve their web presence, she’s crafting, running or traveling (or at least dreaming of a beach).
Former NY Port Authority forklift operator Chris is no stranger to heavy lifting. He's partly responsible for millions of Americans learning to lift a Corona bottle. While working at the brand's first U.S. agency, Dawson, Johns & Black in Chicago, he helped introduce the Mexican beer to an appreciative American audience.
Other brands Chris has worked with include Blue Bunny Ice Cream, Busch Entertainment – Sea World, Car-X Mufflers, Commerce Bank, ConAgra – Country Pride Chicken, General Mills – Golden Grahams and Betty Crocker, LG Electronics, McDonald's, Mueller's Pasta, Nestle Morsels, Payless Shoes, Pearle Vision, Ruby Tuesday, Sprint, SunCom Wireless, Talman Home Federal, Tops Markets and WGN Radio. Raise a glass to Chris the next time you do a six-pack workout with Corona.
Nicole started out slinging milkshakes and slushes as a carhop at Sonic. Years later — long after hanging up the rollerskates — she would once again work with Sonic to help develop their Limeades for Learning program.
It was her passion for marketing — and for helping others — that brought her all the way from delivering drinks to assisting a program that funds teachers and their projects all throughout the nation. In the course of that journey, Nicole has developed quite an impressive set of skills. Her expertise includes public relations, digital strategy, consumer experience and events, and brand management. She has led successful campaigns for Casey's General Stores, Helzberg, Indigo Wild, March of Dimes, Sonic Drive-In, Sprint, LG and Westlake Ace Hardware. When she's not busy doing everything she can to make a positive impact for our clients, you can find her at her favorite place — home — where she spends her time gardening, cooking and enjoying life with her family.
What do Blue Man Group, The Museum of Science and Industry, and Reebok have in common? Seemingly nothing, except for George Bird. George was the brains behind the Making Waves tour, the world-famous Genetics: Decoding Life exhibit, Reebok Pump technology and too many more wins to mention.
Now, as the Director of In-Store Experience for Two West, he lends his experiential expertise with a strong emphasis on integrating technology into physical spaces to our retail clients. For the last three years, George has guided retail environments for Sprint and LG that both educate and entertain.
Jami has worked for Two West so long (nearly a decade) she remembers when there wasn’t a screen media department. Back then, Jami was on the account service team, where she worked her way up to Account Supervisor.
Now, she still manages client relationships while she brings creative content to life for Disney, Sprint, LG and CommunityAmerica Credit Union. Additional past clients include Dairy Queen, Wingstop, Dice and Cargill. Jami lives in screens at work and at home. Outside the office, Jami is pinning recipes and home décor ideas, scrolling Twitter for news, and shopping on REI.com for her husband.
Long before Todd became our Director of Web Products, he felt the need … the need for speed. Todd’s dream of becoming a pilot had some lift — he has flown several different planes — but the tech field is where his career really took off.
Prior to Two West, he worked as a Chief Technology Officer, Chief Marketing Officer, and he founded and managed his own technology consulting company. Now he leads our development team in creating, launching and supporting brand localization products for H&R Block, Sylvan Learning and Sprint. When he’s not searching for the best new development strategies, you can find Todd playing or watching soccer, completing art projects with his daughter, or eating any and all types of pasta.
You wouldn't know this to look at her: Angela is quite fond of food. Very fond of it. Really. Maybe it's from 10 years working in restaurants early in life. When she wasn't busy cooking or eating, Angela found time to gain expertise in marketing.
Angela has lent her talents to several brands including H&R Block, Sprint, Embarq, Bank of Oklahoma Financial, The Roasterie and others. She has in-depth experience in retail banking and tax services, especially for U.S. Latino consumer segments. At Applebee's headquarters, she successfully led a small but scrappy team in an intense, against-the-odds drive to help the company's restaurants meet an aggressive year-end sales goal — with only four months to achieve it. She's always on the lookout for ways to improve efficiencies, as reflected in her favorite quote, from Thomas Edison: "There is a better way to do it. Find it." Her colleagues often hear her utter this, between bites.
Robben is an award-winning art director and a continuous source of entertainment to his co-workers. The primary reason for the latter is his penchant for pulling pranks on colleagues — like the time he relocated someone's entire office, item by item, into a bathroom.
If it sounds like he puts a lot of effort into his practical jokes, you should see the effort he's put into his work with such brands as Boulevard Beer, Cerner, Chinet, ConocoPhillips, Edward Jones, Embassy Suites, H&R Block, Hallmark, Hill's, Holiday Inn, Hyatt, Kellogg's, LG, Mercedes Benz, Payless Shoes, Red Bull, Sprint, The Weather Channel and more. When he's not busy earning payback from his colleagues, Robben enjoys the outdoors, playing tennis, reading The Onion, building things, and spending time with his wife and daughter.
Jill may be a Two West newbie, but this isn’t her first rodeo. She’s a seasoned experiential and field marketer who has worked for brands including Diageo, Hardee’s, Sonic Drive-In, Dr. Pepper/Sunkist, Hershey’s, Truth Tour, MillerCoors and DirecTV.
Before joining our team, Jill was an Account Supervisor for Integer Group, where her main responsibilities included local program development, media and alliance activation. There, she coordinated a charitable Twitter campaign for Coors Light that increased sales by 3 percent, raised over $100,000 and strengthened brand awareness in the state of Minnesota. At Two West, Jill leads the Sprint Co-op team in managing multiple fast-paced projects at once and taking a hands-on role in Sprint dealers’ social media strategies.
Brando the Monkey is our creative alter ego. He's more than a mascot. He's our spirit animal. Brando reminds us not to take ourselves too seriously, to have more fun and to stay curious. After all, creativity is born out of play, nurtured by wonder and liberated by humor. Too often these important mindsets are ignored in business. So Brando reminds us to use our monkey sense to solve problems, shape opportunities and inspire each other.
At Two West, our corporate responsibility efforts support three broad priorities: People, Prosperity and Planet. Our mission: Be the Good Guy. The Two West Foundation funds matching donations for employees who contribute to charitable causes, especially those that benefit children and primary education, provide access to food, or support quality healthcare for community members in need.
deep community involvement
To support the revitalization of our urban core and entrepreneurism, Two West sponsors an Employer Assisted Housing program for team members moving into a five-mile radius of our headquarters in The Crossroads.
Two West produces solar power on our rooftop via a 25kW system. We generate enough electricity to take two typical houses off the grid.